We are
Instinctive,
Energetic,
Global,
Boundary Pushers,
& Mango Lovers
Our team is made of women of color from around the world. We bring together women who are well-established in their fields and eager self-starters who just need the right opportunity. Our common link? We love to grow great things, together.
Our Core Values
01
Future-Proof Thinkers
We think ahead. In our ever-changing digital world, we have to be on top of it. We have a steady pulse on the world around us, and the industries that our clients operate in. We think of solutions from every angle, and keep a lens of skepticism in mind – to protect against unexpected situations in the future. Failing to prepare is preparing to fail.
02
Global-Minded
Each member of our team brings a distinct set of differences to the table – or to the zoom meeting – which is what makes us so “ready”. There is no situation we can’t handle, when our unique differences and perspectives on the world come together. We hold respect for individuals, brands, and organizations who come to us from around the world.
03
Honest
We believe the best ideas stem from diverse opinions. When we feel that projects won’t be the right fit, we’re open about it. We pride ourselves in our learned ability to keep a steady stream of communication and openness when beginning any project. We ensure you’re getting your money’s worth, so we won’t be shy to give a different opinion.
04
Ethical & Authentic
Whether it be with each other, our clients and past clients, we uphold a sense of kindness and warmth when approaching any relationship. Our ethics guide our relationships and the work we do, which is why we handpick our clients. We believe that moving in our world with empathy and appreciation is the way forward.
Meet Our
Founder
Afshan Nasseri
FOUNDER,
LEAD STRATEGIST
My name is Afshan and one year ago I thought that my life today would be very different. Starting in an entry-level marketing role in NYC, I soon realized that an immense gap persists between founders of startups and the marketing activities and people required. Since then, I’ve worked with multiple brands in industries from healthcare to aerospace to bring their voices to life in the social media space. My expertise lies in social media strategy, storytelling, brand strategy, and more. Know more
- Imperial College Business School London – MSc Strategic Marketing 2022
- McGill University Desautels School of Management – BCom Strategic Management and Classical Arabic
Meet Our Storytellers
At Aam, collaboration is our secret sauce— and yes, it’s mango-flavored. We don’t just work for our clients, we work with them, like co-chefs in the kitchen of creativity; just with fewer aprons and more Google Docs. We believe in swapping skills like mango recipes at a family picnic— freely, generously, and with a little flair. Cross-learning is our love language, and curiosity is always in season. And when it comes to our team, we’re not just building brands— we’re cultivating a grove where every creative feels hyped, heard, and growing toward something juicy.
Rithika Muralidharan
Director of Human Resources
Minneapolis, MN
Masuma
Ali
Growth Operations Manager
London, UK
Not Another Consult. It’s the Beginning.
Get in Touch
Amaal Shaikh
Account Coordinator
Toronto, CA
Q1. What is your favourite mango memory?
Seeing my entire family come together every summer evening to share moments from their days while enjoying the sweetness of our mangoes.
Q2. Do you believe that there is one formula to achieve “success”?
Definitely not, success has diverse definitions. To me, consistency, excitement and hardwork are at the core of success.
Q3. Why is failure important and what does it mean to you?
Failure is an integral part of personal and professional growth. Failing allows us to build resilience, foster patience and embrace innovative thinking.
Q4. Who is someone you look up to?
My parents. They have constantly shown me how to be kind, ambitious, compassionate and to always persevere. They inspire me everyday.
Amaal Shaikh
Account Coordinator
Toronto, CA
Q1. What is your favourite mango memory?
Seeing my entire family come together every summer evening to share moments from their days while enjoying the sweetness of our mangoes.
Q2. Do you believe that there is one formula to achieve “success”?
Definitely not, success has diverse definitions. To me, consistency, excitement and hardwork are at the core of success.
Q3. Why is failure important and what does it mean to you?
Failure is an integral part of personal and professional growth. Failing allows us to build resilience, foster patience and embrace innovative thinking.
Q4. Who is someone you look up to?
My parents. They have constantly shown me how to be kind, ambitious, compassionate and to always persevere. They inspire me everyday.
Mariam Shahab
Cultural Consulting Strategist
Austin, TX
Q1. What is your favourite mango memory?
Apparently I like to drink my mangos! My favorite memories are of sipping mango smoothies and mango juice!
Q2. Do you believe that there is one formula to achieve “success”?
Absolutely not! There is no one definition of success we should aspire to because that would be unrealistic…and boring! I like to focus more on growth rather than success.
Q3. How do you feel your past experiences have shaped who you are today?
I believe in the power of storytelling – including my own stories. I’m finally in a moment where my past experiences not only have shaped who I am today, but quite literally fuel how I show up in my personal relationships, my advocacy work and my professional life.
Q4. When you aren’t working, what do you look forward to doing?
Playing with my son, exploring new local coffee shops, listening to podcasts, unwinding with a TV show, or relaxing in a bath
Masumah Pirbhai
Creative Strategy Manager
London, UK
Q1. What is your favourite mango memory?
Seeing my sweet grandmother’s face light up while my sisters and I ate the mangos she had picked (and cut perfectly, of course). Whether they are cut in cubes, dried, or sprinkled with chili – I’m in!
Q2. Do you believe that there is one formula to achieve “success”?
Quite the opposite! I believe there are many routes to success – but there is always one common denominator, consistency.
Q3: Why is failure important and what does it mean to
Failure is a sign of trying, and trying after failing is a sign of growth. If you’re not failing, you’re not growing and that’s something I don’t think I could ever be comfortable with!
Q4: Who is someone you look up to?
This might sound cliche but my mother, father, and grandmother, a thousand times over. They are the kind of people whose company you crave, + the way they choose to see beauty, even in their hardest times, is something I aspire to do too.
Maansi Kalyan
Creative Strategy Manager
London, UK
Q1. What is your favourite mango memory?
Waiting eagerly for my dada to come home with a box to mark the beginning of the season. Mango slices always made the most ‘boring’ daal that little more special—more so when they were cut in ba’s kitchen.
Q2. Do you believe that there is one formula to achieve “success”?
Absolutely not. Success means different things for different people, so it’d be tone-deaf to believe there’s one single method to achieve it! Isn’t it exciting knowing you could be next?
Q3. Why is failure important and what does it mean to you?
To me, failing fast is failing forwards. If you embrace failure, try to diagnose how it happened, and learn from it, you’re only getting smarter (and being humble, an underrated trait).
Q4. Who is someone you look up to?
Out of a long list, my grandma. She was always so creative, and we shared a love of sewing and drawing – she did it all while raising a family and migrating to a country she didn’t know. A legend
Hadiqa Sohail
Designer & Video Editor
Lahore, PK
Q1. What is your favourite mango memory?
Taking chilled Sindhri mangoes out of the fridge for our Mom to cut them into bite-sized pieces and for us to devour the plate within seconds.
Q2. Do you believe that there is one formula to achieve “success”?
The idea of success is highly subjective, like most of the things in this world. Success to me looks a lot like being able to produce good work without giving up on sleep or sabotaging my mental and physical health.
Q3. How do you measure “progress” in your personal and professional life?
I’ve kept it simple for myself. If I’m loving my work and not breaking down every single day, if I have time to keep up my hobbies and spend time with my loved ones, I’d say I’m doing pretty good in life!
Q4. What is the one thing you want to be remembered for?
For being a kind individual – in and outside of the office!
Alina Khan
Marketing Analyst
Manhattan, NY
Q1. What is your favorite mango memory?
My favorite mango memory is my family coming together to eat freshly cut mango from the communal mango bowl. We all grabbed our forks and enjoyed the cool mango during the hot summer evenings in Houston,Texas.
Q2. Do you believe that there is one formula to achieve “success”?
No, but my formula for success is knowing what drives you and pursuing it while staying fulfilled.
Q3.Why is failure important and what does it mean to you?
Failure is important to me because it’s where real growth happens. Without failure, there’s no way to learn what doesn’t work, no moment to face my fears, no chance to build resilience, and no opportunity to improve.
Q4. Who is someone you look up to?
I look up to my Nani (grandmother) deeply. Despite living through the atrocities of the 1947 Indian partition, she radiates positivity no matter what hurdles life throws her way and leaves a lasting impression on everyone she meets. A nurse, mother, sister, and grandmother, she embodies strength, resilience, and unconditional love, always putting her family first while inspiring those around her with her kindness and determination.
Masuma Ali
Lead Strategist
London, UK
Q1. What is your favourite mango memory?
My favourite mango memory is from Tanzania. Embe dodo, a large sweet mango, and embe kizungu, a partially raw mango with salt and chilli, were my favourites.
Q2. Do you believe that there is one formula to achieve “success”?
Not at all. But I do believe that each formula requires the utmost amount of consistency and commitment.
Q3. What is one thing you want to achieve within 5 years?
Hopefully, multiple streams of income from a successful career and other avenues.
Q4. What's one book you would recommend others to read?
The Namesake by Jhumpa Lahiri
Adinda Shafira
Creative Designer
Jakarta, Indonesia
Q1. What is your favourite mango memory?
Since I was a kid, mangoes have always been my mom’s love language. She always has the sweetest and ripest mangoes for our family.
Q2. Do you believe that there is one formula to achieve “success”?
No, because we are all born with a different mindset. If my work is satisfying, I will always continue doing it with confidence; that is my success.
Q3. What is one character trait all freelancers should have?
Awareness for one’s body. When it comes to rest, your health, & your mental health, please take time to step away from screens.
Q4. Who is someone you look up to?
Gorgeous women that build excellent branding like Sophia Amoruso and Diana Rikasari.
Adinda Shafira
Creative Designer
Jakarta, Indonesia
Q1. What is your favourite mango memory?
Since I was a kid, mangoes have always been my mom’s love language. She always has the sweetest and ripest mangoes for our family.
Q2. Do you believe that there is one formula to achieve “success”?
No, because we are all born with a different mindset. If my work is satisfying, I will always continue doing it with confidence; that is my success.
Q3. What is one character trait all freelancers should have?
Awareness for one’s body. When it comes to rest, your health, & your mental health, please take time to step away from screens.
Q4. Who is someone you look up to?
Gorgeous women that build excellent branding like Sophia Amoruso and Diana Rikasari.
Sahar Rahman
Paid Media Strategist
Queen, NY
Q1. What is your favourite mango memory?
Making aam ka ras (mango purée) with my mom. I remember eating it with paratha on hot summer evenings watching the sunset with my family.
Q2. Do you believe that there is one formula to achieve “success”?
Not at all, I believe success is a multitude of things to a multitude of people. Often times it’s those that break the mold that achieve unimaginable success.
Q3. What is one character trait all freelancers should have?
It’s important to be adaptable. As a freelancer, you are constantly thrown into new situations and you must learn to adapt in order to grow.
Q4. Who is someone you look up to?
I’ve seen my baby sister overcome so many obstacles in life with such grace and wisdom, it’s quite rare. I aspire to be as emotionally intelligent as her.
Amrita Krishnakumar
Lead Strategist
London, UK
Q1. What is your favourite mango memory?
Mangoes remind me of the incredible memories made with my amma —all the sticky, delicious moments I won’t ever forget.
Q2. Do you believe that there is one formula to achieve “success”?
To me, success comes down to feeling excited about where I am in life. No formula can explain this feeling since it varies per person.
Q3. When do you feel the most accomplished professionally?
I feel the most accomplished when I produce work that I am proud of, regardless of what others say.
Q4. What are you most passionate about?
Cooking makes me feel the most powerful in the kitchen. I love the feeling of creating something new, beautiful, and delicious.
Rithika Muralidharan
Director of Human Resources
Minneapolis, MN
Q1. What is your favourite mango memory?
My favorite memory would be eating mangoes at my grandma’s house when I visited her in Kerala. We’d enjoy quality time while eating a plate of fresh mangoes everyday.
Q2. Do you believe that there is one formula to achieve “success”?
Success is defined differently for every individual. Each individual has their own personalized formula to achieve their success rather than one standard formula.
Q3. Why is failure important and what does it mean to you?
Failing fast is important since I view it as a way to redirect my focus to set more realistic goals but also to learn and master the skill or task I’ve failed at.
Q4. Where do you see yourself in five years?
I hope to have gained as much real world business knowledge in various fields and to have completed graduate school!
 |
 |
