CULTURAL CONSULTING

The world has never been more globalized and multi-hyphenated than it is right now, bringing inclusive marketing to the forefront of priorities for many brands and businesses. It has never been more important for brands, companies, and businesses to expertly understand different pockets of cultures and religions as well as speak to them authentically.

WHO DO WE WORK WITH?

We partner with industry-leading corporations and global icons, renowned for their forward-thinking approach and influence in marketing.

WHAT DO WE OFFER?

Cultural Consulting helps brands rise above surface-level tactics by future-proofing their marketing strategies for the dynamic South Asian and Middle Eastern diasporas. These historically overlooked communities are ripe with opportunity.

As cultural experts in South Asian and Middle Eastern diaspora insights, we specialize in understanding the social, economic, and cultural behaviors of Muslims, Gen Z, Hindus, Sikhs, Indians, and more. Our deep knowledge covers lifestyle trends, influential creators, top brands, and the unique cultural nuances that shape these communities.

WE’RE A GOOD FIT IF…

You’re part of a large, global corporation’s marketing team and eager to engage with the influential South Asian and Middle Eastern consumer base, but unsure where to begin or how to do it authentically.
You’re planning for a key cultural moment and need campaign support from subject matter experts in areas like campaign concepts, creative direction, messaging, or influencer sourcing/outreach.
Your brand goal is to develop an evergreen strategy for meaningful connections with diverse consumer segments.
Your team seeks to glean specific, nuanced audience insights beyond the standard industry reports.

5.5 Million

South Asians live in the US

40% +

Increase in SAs Between 2000-2017

U.S. Census Bureau, 2017 American Community Survey 1-Year Estimates “ASIAN ALONE BY SELECTED GROUPS” bit.ly/2CHSrrX

OUR CONSULTING TIERS

Cultural Campaign Audit

ONE-OFF FEE

Allow our cultural specialists to critically evaluate your past and existing cultural campaigns. You will receive a detailed report with your ‘health scores’ and actionable steps to take your brand to the next level.

Cultural Dumps, Brainstorms, and Workshops

RETAINER FEE

So you know you need to be talking about a holiday, selling opportunity or audience behavior but are not sure how? Aam Creative’s goal is to arm brands with the knowledge and audience data to make the right marketing decisions. Cultural presentations and workshops, both in-person and virtually, are available to organizations so they can learn the nuances like purchase behavior, dietary restrictions, or industry-specific consumption habits. We offer workshops on cultural deep dives, holidays, and cultural pockets for teams to truly understand these people and spaces in an accurate way.

Custom Cultural Campaign

Retainer Fee
Design, Copy & Management Support

From campaign ideation and creative strategy to content execution and influencer outreach, Aam Creative offers a variety of custom services to fit any brand’s needs. This applies to any advertiser with an evergreen approach in reaching specific target audiences or for key cultural moments/ad-hoc requests. A collaborative approach to ensure that your campaign is culturally informed from start to end. Feel free to use our team of WOC designers, strategists, and copywriters to craft a culturally aware campaign that targets difficult-to-reach audiences.

Diverse Influencer Campaigns

RETAINER FEE

It has never been more challenging than now to reach diverse audiences and create a meaningful impact. Dip into our database of 300+ multi cultural influencers to help your campaign reach diverse audiences. Check out some of the partner influencer collaborations we’ve worked on with Sruthi Jayadevan here and Masoom Minawala here.

Custom Cultural Campaign

Retainer Fee
Design, Copy & Management Support

From campaign ideation and creative strategy to content execution and influencer outreach, Aam Creative offers a variety of custom services to fit any brand’s needs. This applies to any advertiser with an evergreen approach in reaching specific target audiences or for key cultural moments/ad-hoc requests. A collaborative approach to ensure that your campaign is culturally informed from start to end. Feel free to use our team of WOC designers, strategists, and copywriters to craft a culturally aware campaign that targets difficult-to-reach audiences.

The South Asian Gen Z Report marks the first of many data-driven educational resources for businesses of all sizes looking to uplevel their marketing strategy in a diversifying world beyond longstanding cultural clichés and stereotypes.